We are committed to ensuring that your privacy is protected in accordance with the UK GDPR and the Data Protection Act 2018.

2. Who We Are

Premier Care (Midlands) Ltd is a UK-based domiciliary care provider offering home care and support services across the West Midlands.

Registered Office (Head Office):

Unit 3 Leofric Court Progress Way – Coventry

Phone: 02476 581 003
Email: Recruitment@premiercaremids.co.uk

3. What Data We Collect

We may collect and process the following personal data:

3.1 Information You Provide Directly

• Name
• Email address
• Phone number
• Enquiry details (via contact forms or phone)

3.2 Sensitive (Special Category) Data

Where relevant to care services, we may process:

• Health and care requirements
• Medical or support needs

3.3 Website Usage Data

• IP address
• Browser type
• Pages visited
• Device information

This information helps us improve website performance and user experience.

4. How We Use Your Data

We process your personal data for the following purposes:

• To respond to enquiries
• To provide care services
• To manage client relationships
• To improve our website and services
• To send marketing communications (only with your consent)

We only process your data where there is a lawful basis under GDPR, including:

• Consent
• Contractual necessity
• Legal obligation
• Legitimate interests

5. Sharing Your Data

We do not sell your personal data.

We may share your information where necessary with:

• Healthcare professionals or partners (for care delivery)
• Regulatory bodies (if required by law)
• IT and service providers supporting our business

All third parties are required to comply with applicable data protection laws.

6. Data Retention

We retain personal data only for as long as necessary to:

• Provide services
• Meet legal and regulatory obligations

After this period, data is securely deleted or anonymised.

7. Your Data Protection Rights

Under GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict processing
• Data portability
• Object to processing
• Not be subject to automated decision-making

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how your data is handled.

8. Cookies

We use cookies to:

• Improve user experience
• Track website usage
• Enable website functionality

You can manage or disable cookies through your browser settings. For more details, please refer to our Cookie Policy.

9. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

• Secure storage systems
• Restricted access controls
• GDPR-compliant processes

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of these third-party sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be available on our website.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

Premier Care (Midlands) Ltd
46 Holbrook Lane
Coventry, CV6 4AB

Phone: 02476 581 003
Email: [Insert Email]